Analytics for regulated finance

Know exactly how account holders use your product.

Lucid Analytics turns raw event data from your banking, lending, or card platform into cohort retention, funnel, and engagement reporting built for compliance teams as much as product teams.

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No PII leaves your environment. SOC 2 Type II. Deployed inside six regulated banks and fintechs today.

Northfield Digital Bank · Checking app Live
Monthly active users 118,900+8.2% mo/mo
90-day retention, new accounts 44%+6 pts vs. Q2
Median time to key action 2m 14s−19s
Support-driven churn 1.8%−0.4 pts
82.4K 118.9K Weekly active users · 12wk
Trusted by product & data teams at Northfield Digital Bank Arrow Capital Partners Porthaven Credit Union Ledgerline Lending Meridian Card Co.
What you get

Reporting built around how financial products actually convert.

Signup isn't your funnel's real finish line. We track the events that matter for regulated products — identity verification, funding, and the first meaningful transaction.

Retention

Cohort retention, by account type

See Day 1 / 7 / 30 / 90 retention split by checking, savings, credit, or lending product — not blended into one meaningless average.

Funnels

Funnels that end at funded, not signed up

Track signup → identity verification → funded account → first transaction, with drop-off measured at each regulated step.

Compliance

PII-safe by default

Event ingestion strips and hashes personal identifiers before they reach our infrastructure — your compliance team reviews the schema, not our access logs.

3.4Mevents processed / day
180msmedian dashboard query
99.97%uptime, trailing 90 days
6 wksmedian time to live dashboards
How it works

Live in weeks, not a quarter.

01

Connect your event stream

Point your existing analytics or app events at our ingestion endpoint, or stream from Segment, Kafka, or a nightly warehouse export.

02

We map it to a financial schema

Our team maps your events to account types, KYC states, and transaction categories — not a generic e-commerce taxonomy.

03

Dashboards ship to product & compliance

Retention, funnel, and segment reporting go live for both teams, with an audit trail on every dashboard change.

From the field
“We stopped guessing why account funding stalled. Lucid showed us the KYC step was losing 19% of applicants on mobile alone — a fix that paid for the platform in six weeks.”
Priya Chandrasekaran · Head of Product Analytics, Northfield Digital Bank
Compliance posture
SOC 2 Type II PII redaction at ingestion Data residency: US & EU Bank-grade encryption at rest Full audit log

See your own funnel, mapped to your account types, before you sign anything.

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